The European Institute of Business and Economics (ISEEN) revealed the introduction of its MBA in Digital Transformation & Artificial Intelligence, a 100% online program crafted to equip professionals with the ability to link digital strategy, data insights, and AI-driven management to tangible business outcomes including growth, operational efficiency, innovation, and enhanced customer experience.
Delivered through a flexible executive format, the MBA in Digital Transformation & Artificial Intelligence is aimed at leaders and professionals who need to accelerate digital execution inside their organizations while maintaining the academic rigor and international perspective of a European business education.
A European-level MBA program delivering 60 ECTS and offering 1,500 hours of hands-on, practice-driven learning
The program is structured under the European Credit Transfer and Accumulation System (ECTS) with 60 ECTS credits, equivalent to 1,500 hours of learner workload. This workload is distributed into 600 teaching/contact hours (classes, tutorials, guided learning) and 900 hours of practical and independent work (projects, readings, real-world application, and the final master’s project).
This European standard offers a coherent academic structure while supporting professionals pursuing a credential recognized internationally.
Designed for professionals leading transformation
The MBA in Digital Transformation & Artificial Intelligence is crafted for professionals and recent graduates from any field who aspire to move into management positions and refine their decision-making in competitive settings. It is equally suited for managers, executives, entrepreneurs, and business owners seeking to guide organizational expansion, enhance managerial practices, and improve outcomes through a hands-on, executive-focused methodology.
It is especially relevant for sales and marketing directors, product and project managers, transformation and innovation leaders, and client-facing professionals who require tools to plan, execute change, and measure performance with clear business metrics.
A hands-on curriculum that spans core management principles and prepares learners for AI-driven implementation
The MBA combines core business management with a specialized track focused on transformation and AI adoption. The curriculum integrates key areas such as:
- Essential management principles, strategic planning, leadership dynamics, and organizational change
- Corporate finance concepts applied to informed decision-making
- Marketing strategy development, operational execution, and overall business performance
- Data analytics skills for managers and informed, evidence-driven decisions
- Digital transformation approaches, emerging business models, and platform-oriented thinking
- AI readiness including data strategy, governance frameworks, and organizational capability building
- Practical AI applications for operations, workflow automation, and productivity enhancement
- AI-driven solutions for marketing, sales, and customer engagement
- Guiding agile organizations and implementing transformation initiatives
The method emphasizes practical application, providing participants with adaptable frameworks, instruments, and decision‑making models they can readily put to use across their teams and organizations.
Final MBA Project: a real transformation roadmap
The program concludes with a Final MBA Project centered on addressing an authentic business challenge, whether involving digital transformation, boosting operational performance, driving expansion, enhancing profitability, or reshaping organizational structures.
Participants develop an executive-level roadmap that includes objectives, resources, timeline, risk assessment, and performance measurement using practical metrics such as KPIs and OKRs, ensuring the project is actionable and aligned with business priorities.
Scholarships, financial support, and the admissions process
ISEEN offers a Scholarship Program to support continuing education and provides interest-free financing options with payments distributed throughout the program to improve accessibility for professionals.
Admissions are structured for applicants who hold a university education or demonstrable professional expertise, and the assessment procedure involves reviewing their application along with conducting an academic interview.
Overview of the European Institute of Business and Economics (ISEEN)
The European Institute of Business and Economics (ISEEN) is a European business school dedicated to delivering online education for executives, entrepreneurs, and professionals aiming for authentic international reach. Emphasizing practical approaches and drawing on the global expertise of its faculty, ISEEN offers MBA and specialized master’s programs designed to match contemporary business demands across fields like digital transformation, financial management, data analytics, and artificial intelligence.
